+ The Jiu Jitsu Institute

Back Story Brand Developement, Film, Photography

The Jiu Jitsu Institute is Wilmington’s most progressive & modern Jiu Jitsu Gym. Owner Gil Allocer has made it his top priority to bring the best quality instruction to the Wilmington area. Gil has trained at various Brazilian Jiu Jitsu gyms across the country, including the world renowned Art of Jiu Jitsu Academy with the Mendes brothers in Southern California, where he received his brown belt in 2014. After moving back to the East Coast in 2015, Gil recognized the need for a top-quality Brazilian Jiu Jitsu academy in Wilmington and founded The Jiu Jitsu Institute. 
We were fortunate enough to partner up with JJI to develop their brand from the get go. We wanted to use a clean image and high quality photography to show off the beauty of the gym. We have created several marketing strategies for events and promotions that JJI has had.